AdvertisingProgrammaticAudit
How Principal Media Buying Changes Keyword Targeting for Advertisers
UUnknown
2026-02-21
9 min read
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How principal media and private media buying change keyword targeting—frameworks, audit checklist, and 2026 best practices for off-exchange inventory.
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#Advertising#Programmatic#Audit
U
Unknown
Contributor
Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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